Client: bri leever
niche: marketing |
community management
Service: podcast launch
1,156 downloads in the first 48h
1,156 downloads in the first 48h
Here's what else happened in the first 48 hours after launch:
45
Countries tuned in
13
5-star rating reviews on Apple Podcasts
28
Mentions of the podcast on Linkedin
Featured in:
her goals
Bri wanted a podcast so she could “reach a bigger audience and nurture existing followers.”
When Bri came to us, she had a crystal-clear vision for Dear Bri and a signed sponsor for season one, Heartbeat, her favorite all-in-one community platform. She was very startegic and secured an aligned partnership from the get-go, allowing her to go all-in on this launch. She knew her listeners would be in the community space in some aspect, so having a community platfrom to recommend and partner with was a no-brainer.
That’s the power of having a niche.
But she was struggling to find the right partner to take care of all the time-consuming moving pieces: production, editing, marketing, and launch strategy. Her audio files were also not hitting the mark in terms of quality.
She mentioned that she views launching a podcast (she has done two on her own before) can be split into two phases, the production and the marketing. And she knew, as a small business owner, she “didn’t have the capacity to do both and do it well enough.”
that's where ideablossoms comes in...
We gave her the support she needed to find the best setup and software to record crisp episodes.
We delivered a sophisticated done-for-you marketing plan + assets like graphics, videos, captions, and swipe copy for her marketing and for her “podcast launch squad” – a launch strategy that would leverage the community she has on Linkedin (about 4,800 followers then) and email (about 600 subscribers then).
We produced and edited the trailer and the firt 3 episodes + delivered promo assets she could share once episodes were live.
She was able to fully focus on booking guests, recording, networking on Linkedin and her comunities, and communicating with her sponsor.
here's what we produced for dear bri:
- editing intro, outro, and commercial ad;
- producing and editing podcast trailer;
- editing and mixing the first 3 episodes;
- cover design and keyword-rich podcast description;
- on-brand canva templates to promote episodes;
- vertical videos with captions for launch week;
- full podcast host setup on ausha;
- setting up youtube automation;
- submission to all major podcast platforms;
- securing features at podnews and new podcast trailers;
- shout-out on our socials and newsletter to boost visibility;
- 4-week marketing plan: 16 Linkedin posts and 9 emails
- drafting and scheduling linkedin newsletter;
- asset creation for the website and newsletter;
- launch squad opt-in page, promo materials, and swipe copy.
and during launch week, this is what we saw:
apple podcasts rankings
#28 podcast in marketing in the us:
This happened within days of being live, during the podcast launch week! A week later, we're still showing up in the top 100.
top 3 in search results for:
The day after launch, Aug 14th, we were already ranking in the top 3 results for important keywords, such as "community strategy"
If you're testing the waters and experimenting with if a podcast is right for you, just ship the podcast really quickly yourself so you can learn quickly. But if you're at the place where I was - you have a clear vision, you know exactly what this podcast is going to do for your business, and you believe in the idea and your own abilities, then do yourself a favor and find a partner who can help make it happen. Because it won't happen on your own, it just won't. That is my biggest advice!"
a few assets we created
"You had client case studies of podcasts being in the top 5%. So I remember seeing that and feeling like, okay, they know how to help me get there."
And we did it! Top 10% worldwide according to Listen Notes in its first week:
The best part was how easy it was to communicate on Slack, and how she understood my vision.
I felt excited to launch my pod in Jan! Wish it was sooner.
other shows we launched
"That whole launch squad strategy was so epic! And as a community person, to leverage my community in that way was super amazing."
our impact
We’re very proud to be a part of the B1G1 Business for Good Initiative.
B1G1 is a certified B Corp that helps small businesses like ours give back and do more for the world.
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When a podcast launch client chooses to work with us, we give 20 days of education and training to disadvantaged children in Vietnam.
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And when we complete a podcast launch, we provide 30 days of access to sustainable water systems in Peru.
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commonly asked
questions
The investment to launch your podcast is $2,400 and we have a payment plan available. This covers all the support you’ll need to launch with a trailer and 3 episodes!
Yes! With our done-for-you maarketing plan and strategy you can build the momentum you need to show up in Charts. We’ll focus on the keywords your audience is using and get you to start ranking on specific searches from the get-go. We have clients raking on TOP 100 charts in the US and Canada in several different industries, such as: Nonprofit, Entrepreneurship, and Alternative Health.
Yes. If you already have a podcast but you’re more than ready to outsource, we’re here for you. Keep scrolling down to see our podcast management packages 👇
We use Dubsado to manage clients and projects, so you’ll be able to choose the payment method best fit to you once we send you the invoice. Right now, you have the option of paying in full, or in 2 installments. If you need something else, please don’t be shy and tell me when we have our first call. Maybe I can give you what you need.
That’s awesome! Really smart way to handle your content production. You will only need to record a few things.
An intro – introducing yourself and your podcast.
An outro – something like saying goodbye, asking them to subscribe and leave a review, and share with friends.
A trailer – This is optional. To submit your podcast to Apple Podcasts and other directories, we need a trailer or an episode uploaded. I recommend a trailer, a quick 2-5 minutes episode where you talk about who you are, your mission and who you serve, how often they can expect to hear from you, what topics and guests you’ll bring to the podcast, and anything else your listeners would like to know.
CTAs – Any promotional material for future launches or freebies.
We will assist you if you have questions here. But it shouldn’t be hard at all as we’ll be taking care of the editing.
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